About Us


Our Story:

Attitude Dance Boutique was founded in 2011 by Emily Mayerhoff. Emily's education and experience prepared her for life as a retailer! After she earned a degree in retail marketing from Louisiana Tech University, her career has included retail sales, retail management, media buying, promotions/special events, advertising & public relations. Emily has continued her love for retail by presenting seminars to dance retailers at the 2018 Atlantic Dance Retail Shows in Dallas-Fort Worth, Los Angeles & Baltimore. 

Emily's husband's career brought their family to Bryan-College Station in 2003. As their four daughters started dance lessons, it became obvious to Emily that a full service dance retail store was needed in our community, so Attitude Dance Boutique was born.

In addition to being a "mompreneur", Emily spends her time volunteering with and supporting the Junior League of Bryan-College Station, Ballet Brazos, Blessings in Bags, Bryan High School Cheer Booster Club, Shy-Annes Booster Club, the Bryan ISD Strategic Planning Committee and the Bryan ISD Parent Leadership Team.

Bryan-College Station and its "small town feel" are important to Emily & her family. She loves the friendships with local dance families that she has made at Attitude Dance Boutique. Emily is also committed to the "Shop Local" movement & to providing her customers with stellar service & stellar style.  Top quality, excellent fitting items are vital to dancers, therefore Emily is constantly searching for new styles to share with our customers. Your dancers and purchases for them are important, therefore we want you to purchase items that will last and will fit your dancer properly. As Emily always says, "When dancers look their best & feel their best, they will dance their best in the studio or on the stage."

Location Information & Store Hours:

Attitude Dance Boutique is located in College Station, TX, home to Texas A&M University. We love meeting everyone who visits our boutique & we look forward to meeting you and your dancer!

Our Location:

404 University Drive E, Suite G, College Station, TX 77840. We are located across the street from Benjamin Knox in the same retail center as Myra's Frames, Century 21, Vixen Salon & Thorn Music. 

Back to Dance Hours (July 26-September 4):

Monday through Friday 11am-7pm

Saturday 11am-5pm

Sunday 1-4pm

Our Mission:

Attitude Dance Boutique is proud to offer stellar customer service, professional fittings and the best selection of dance apparel and shoes in Bryan-College Station. We are committed to making the difference within our community of dancers!

Our inventory includes dance brands such as Bloch, Body Wrappers, Capezio, Eurotard, Motionwear, Nikolay, Russian Pointe, So Danca & Suffolk in styles for toddlers through adults. Shoe selections for ballet, tap, jazz, pointe, musical theater, lyrical and beyond will be professionally fit by our trained team of current and former dancers. We pride ourselves on our product selection, informed and helpful staff, and passion for everything dance related!

We look forward to helping you with all of your dance needs!