Our 2024 Nutcracker/Holiday Collection is here!

Stellar Style...Stellar Service

Orders & Exchanges

Orders: We offer flat rate rate shipping ($8). We are also happy to offer free in-store or curbside pick up. Online orders are usually processed within an hour of order placement. Shipped orders will ship within 24-48 hours of order placement. Please do allow for extra processing time during peak seasons such as Back to Dance, Recital and Competition. Exchanges: You may exchange most new, unopened items within 14 days of delivery for an exchange or store credit. Items must be unworn and be in their original packaging/box with tags still attached. Undergarments, tights, cosmetics & hair products are final sale due to hygiene protocols.

About Us

Attitude Dance Boutique is proud to offer stellar customer service, professional fittings and the best selection of dance apparel and shoes in Bryan-College Station. We are committed to making the difference within our community of dancers! Our carefully curated inventory includes trusted dance and gymnastics brands such as Ballet Rosa, Bloch, Body Wrappers, Capezio, Danse de Paris, Eleve Dancewear, Energetiks, Eurotard, Motionwear, Nikolay, Russian Pointe, Snowflake Designs, So Danca & Suffolk. We also carry dance and gymnastics styles for children and adults. Shoe selections for ballet, tap, jazz, pointe, musical theater, lyrical and beyond will be professionally fit by our trained team of current and former dancers. We pride ourselves on our product selection, informed and helpful staff, and passion for everything dance related! In addition to all of the attire & shoes you'll need for classes, we have an incredible selection of gifts for dancers of all ages. We look forward to helping you with all of your dance needs!

Pointe Shoe Fittings

Pointe shoe fittings are required. Proper fittings can take anywhere from 30 minutes to 1.5 hours. Please call or text the store at 979-703-8894 to schedule your pointe shoe fitting. Dancers should wear form fitting clothing (no baggy pants or jeans) and convertible tights to their fitting. Please bring your current shoes and padding, if applicable. For teachers who would like to bring a group of 3 or more students, we ask that you contact us at least 2 weeks prior to your requested fitting date, as we want to be sure that enough staff are available to work exclusively with your students. We proudly stock a carefully curated pointe shoe collection from well-respected brands such as Nikolay, Suffolk, Bloch and Russian Pointe.

Our Story

Emily Mayerhoff is the owner and founder of Attitude Dance Boutique in College Station, Texas. After earning a degree in retail marketing from Louisiana Tech University, Emily’s career has included retail sales, retail management, media buying, promotions/special events, advertising & public relations. She began her retail journey working in small specialty boutiques and then showrooms at the Dallas Market Center. She has also worked for large retailers such as Lord & Taylor and Half Price Books. While in Lord & Taylor’s management program and subsequently, the Marketing Department for Half Price Books, Emily gained the bulk of her marketing, management, media and advertising experience including responsibilities for locations nationwide. Emily has continued sharing her retail knowledge while presenting seminars for dance retailers at the Dancewear Expo trade shows in Dallas-Fort Worth, Los Angeles & Baltimore. Emily has also served as a panelist for Dance Business Weekly's conference for dance business owners. Dance Business Weekly frequently includes Emily and Attitude Dance Boutique in articles regarding various current dance retail topics and trends. Emily's husband's career brought their family to Bryan-College Station in 2003. As their four daughters started dance lessons, it became clear to Emily that a full service dance retail store was needed in our community, so Attitude Dance Boutique was born in 2011. In addition to being a "mompreneur", Emily has spent time volunteering with and supporting the Junior League of Bryan-College Station, Ballet Brazos, Bethel Lutheran Church, Blessings in Bags, Bryan High School Cheer Booster Club, The School for Little People, Johnson Elementary PTO, Shy-Anne's Booster Club, Bryan ISD's Strategic Planning Committee and the Bryan ISD Parent Leadership Team. Bryan-College Station and its "small town feel" are important to Emily & her family. She loves the friendships with local families that she has made at Attitude Dance Boutique. You will find Emily at most of the studio and team performances and recitals to show her support and love for the dancers and dance programs in and around Bryan-College Station. Emily is also committed to the "Shop Local" movement & to providing our customers with stellar service & stellar style. Top quality, excellent fitting items are vital to dancers which is why Emily is constantly searching for new items and styles to share with our customers. Your dancers and purchases for them are important, therefore we want you to purchase items that are high quality to last and that will fit your dancer properly. As Emily always says, "When dancers look their best & feel their best, they will dance their best in the studio or on the stage."

Visit Us

Our address
404 University Drive E Suite G College Station, TX 77840
Get directions
Store Hours
Monday - Friday 11am-6pm Saturday 11am-4pm Sunday CLOSED

Customer Reviews

Absolutely loved visiting Attitude Dance Boutique. They made my new dancer feel so special picking out her new dance gear!
Yaniss S.
Yaniss S.
Absolutely loved visiting Attitude Dance Boutique. They made my new dancer feel so special picking out her new dance gear!
I went yesterday for the first time. The owner is such a great lady, she was so sweet. She made sure we got everything that we will need it was a very pleasant experience!
Fabiola S.
Fabiola S.
I went yesterday for the first time. The owner is such a great lady, she was so sweet. She made sure we got everything that we will need it was a very pleasant experience!
Super helpful and kind staff. So many great dancer supplies and gift ideas.
Lexie H.
Lexie H.
Super helpful and kind staff. So many great dancer supplies and gift ideas.
I have not seen such an amazing example of customer service, kindness, knowledge of the field, and patience all in one person in a very long time. It was such a joy to spend over an hour trying on different leotards, shoes, and pants with my daughter. Emily was so patient to explain...
Hillary B.
Hillary B.
I have not seen such an amazing example of customer service, kindness, knowledge of the field, and patience all in one person in a very long time. It was such a joy to spend over an hour trying on different leotards, shoes, and pants with my daughter. Emily was so patient to explain...

Studio Friends

We pride ourselves on working closely with all of our area studios and teams. We love the partnerships and friendships we have created within our dance community. As you are looking for a dance studio home, please use this list to help you locate area studios for you to contact and visit. Please let them know you found their info here! AP Dance Dimensions (Navasota) Alexandra's Dance School Align Dance & Fitness (adult classes) Backstage Dance Studio (Montgomery & Conroe) Brazos River Youth Theatre Brazos Valley Gymnastics Brenham School of Dance (Brenham) Center Stage Dance Studio (Bellville/Brenham) Elements Academy of Dance Evolution Performing Arts (Bellville) Expressions Dance & Music Joy of Dance (Soul Creative Arts) Kice's Elite Dance Center (Caldwell) Legacy Athletics Lori's School of Dance, Tumbling & Cheer (Madisonville) MC Dance (Huntsville) MCM Dance Studio Musa Studio On Our Toes Powersports Pure Energy Dance Productions Shelli Kruger's School of Dance Studio MOVE (Groesbeck) Susan's Ballroom Dance Suzanne's School of Dance The Dance Barre (adult classes) The Edge Dance Company (Fairfield) The Little Gym - College Station Thunder Elite Xtreme Fitness, Cheer, Tumble (Franklin)

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